Daughter of an eccentric father and conservative mother, I tend to find my sweet spot somewhere between math and art, numbers and pictures. By that virtue, I have a straightforward yet curious approach to life, which is directly reflected in my work and leadership style. Originally from Montréal, now living in Toronto, I am currently heading up the design department at Anomaly's Toronto office as Director of Design. Working with influential global brands in the auto, beverage and fashion retail sectors, I am responsible for the agency’s entire design output (while continuing to grow the client roster with recently won pitches). Current and past clients include Aritzia, Mexx, Holt Renfrew, Lida Baday, Perricone MD, Yorkdale, Mini, Honda, Red Bull, Budweiser, Bud Light, Moosehead, Coca Cola, Dentyne, Sportchek and Azure Magazine. Over the years, I gained experience through a select few design practices which have allowed me to work across a broad range of media — including print, digital, broadcast, radio, environmental and experiential, earning many accolades along the way. I also founded the lean but internationally-recognized design partnership, Clean, which focused on identity design and branding, retail, hospitality, fashion, packaging and interactive. Outside of art and design, I enjoy bikes, foreign languages, horticulture and writing letters by hand. I’m also an avid traveler and kiteboarder and have my eye on Panama next.

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Melatan Riden
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+1 917 960 0305

melatan@melatanriden.ca
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