The Aritzia Bag
Aritzia, a growing fashion retail chain, maintains a boutique-like attitude with each store designed differently. Its marketing emphasis is not so much on selling clothes as connecting young women to the energy of the culture. The packaging for Aritzia captures this attitude by using imagery as art, not for commercial purposes. The use of dominant art photography is intriguing and emotional.
+ Applied Arts, Design and Advertising Awards Annual
+ The Chicago Athenaeum Good Design Awards
+ HOW Books, Women of Design
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