Yorkdale Is Me, Teaser
Unlike previous campaigns for the shopping centre, Yorkdale Is Me was developed with more emphasis on the customer. Built around a contest, it was designed to find 10 customers that personify the Yorkdale style and spirit. It included a teaser campaign, an in-mall casting photoshoot, and online and mobile voting, all supported by social media. The winners were featured in Yorkdale’s outdoor campaign for spring 2010.
+ CMA Awards, Retail, Silver (2010)